CSSG has also listed theatre as one of the performing arts industries where it would be committed to support its beneficiaries. Indeed, it has been proven that it is also one of the favourite areas chosen by youth to express their emotions and feelings and many of them would be looking at pursuing technical careers in such a field. Thus, CSSG will be developing specific activities to support training, mentoring and career exposure for those underprivileged youth committed to dedicate themselves to pursue a career in such sector. However, CSSG would like to focus on the technical aspect of this sector, supporting more the backstage aspect rather than the acting aspect of it.
CSSG & THE CREATIVE SECTORS
At Creative Services Support Group (CSSG) our focus is to instill creative ability to rethink, reinvent, and reimage in our target audience, the underprivileged youth. Our careful needs assessment, research and analysis regarding underprivileged youth, within the creative sectors, have revealed inadequate support for underprivileged young individuals. They need access to training and mentorship in the creative fields. It was also clear that there are already a variety of organizations focused on vocational training. Nevertheless, they are mainly preparing people for careers as hairdressers, machinists or perpetuating India’s rich cultural heritage through training in traditional handicrafts or performance arts. CSSG seeks to go above and beyond vocational training, by providing not just the technical knowledge but also nurturing the latent creative aptitude amongst the underprivileged youth. CSSG has identified the opportunities associated with leveraging creativity to achieve positive cultural, social and economic outcomes and has taken advantage of this novel approach to deliver beneficial results. Most creative sectors require talent and training. By providing opportunities in the creative sectors CSSG is able to reach out to a wider group of young men and women whose talents and capabilities have not previously been given an opportunity to flourish. Not everyone will have the opportunity or the intellectual capacity to become a doctor or lawyer and therefore it is important for children and young adults to understand the other alternatives, which exist outside of these professional frameworks. There is normally a 10% of underprivileged youth that will be able to reach outstanding positions. Other 40% of them will find their way and will get access to traditional jobs. CSSG work focuses in the remaining 50% underprivileged youth.
Employment in the creative sectors typically requires less financial investment in formal academia and training can be done on the job, whilst simultaneously making an instant contribution to employers, making the creative sectors more accessible for the underprivileged. Hence at CSSG, giving this exposure to the youth is our way of empowering them. However, CSSG has realized that properly positioning every creative sector requires around three years to be launched, developed, implemented, monitored and evaluated. Specific objectives and activities in each of the creative areas have to match with aims and general objective. Thus, the Charity has decided to strategically develop all of the sectors in stages, positioning those that are more broad, relevant or needed at an early stage while leaving the implementation of the other sectors that might be more specific and relatively easy to work on for a later stage. It is necessary to remember that in any case, most of the creative sectors are closely related and the development in any particular sector through inter-linkages indirectly support the development of other sectors.